This course requires an enrolment key

This course introduces both substantive and functional aspects of marketing to undergraduate students. It presents a series of marketing frameworks and tools to familiarize students with the elements of the marketing mix (pricing, product, advertising and promotion, and distribution), and to enhance their problem-solving and decision-making abilities in these operational areas of marketing. Students will also learn how to design marketing strategies and how to execute marketing techniques in practice.

Class Meetings: Monday & Wednesday, 2:00pm - 3:30pm
Class Room: 창의학습관403호

TA Contact:

This course requires an enrolment key

You are not logged in. (Login)